October 16, 2018
Jessica ‐ Head of Creative Services
Expanding trade with a well-crafted customer journey
Increasingly globalised economies, the rise of budget airlines, and digital nomadism, have increased travel and trade opportunities for those with a thirst for adventure or an eagerness to do business with the world.
The Netherlands in particular have seen an increase in tourist and business travelers, with short-stay visas issued by the Netherlands increasing “sharply in the period 2011-2017 by more than 45 percent to 621,000 per year,” according to the Dutch Ministry of Foreign Affairs.
Issuing short-stay visas is good for business. The Ministry of Foreign Affairs claims that “visitors from visa-obliged countries spend almost 300 million euros per year in the Netherlands.”
With a clear focus on security and customer experience, WORTH have facilitated the development of the ministry’s digital Schengen visa application process. This went live worldwide earlier this month, helping them in their efforts to centralise departments that assess the visa application.
By establishing a more efficient, digital process, the ministry can position the Netherlands as an attractive tourist destination and trading partner for emerging economies.
The Ministry of Foreign Affairs maintains that in their consular work, they are all ambassadors, working around the clock for the Netherlands and its citizens around the world. They wish to serve these citizens better, safer, and using a more modernised process. For this reason, they have dedicated a considerable effort to developing digital services, in collaboration with missions abroad and with external service providers.
By 2020, travelers will be able to apply for visa and travel documents from the comfort of their own homes, and only where necessary, go to a consulate in their locale. Clients are served better, safety is reinforced, and the Dutch economy benefits.
WORTH will continue to work with the ministry to extend the service’s functions into 2020.