Enabling machine-automated market expansion for Costa Express

Content management system and API grouping

Overview

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Challenge

Costa Express supplies high quality coffee quickly and conveniently to over 8,000 self-serve coffee bar machines across the world. Their intelligent, barista-style technology attracts customers and serves as a direct marketing channel.

In order to take advantage of this potential, they engaged WORTH to build a platform that would:

- Enable the Costa Express marketing department to run digital campaigns
- Ensure high efficiency and deployment of marketing materials
- Enable the selective deployment of marketing materials remotely
- Automate machine updates, and captures sales information for business intelligence

“The campaign went live successfully in nearly 500 sites. With WORTH, we have set up a true and successful partnership to deliver this challenging project. A big thank you to all involved!”

Paul Borrett, Systems and Data Director, Costa Express

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The approach

Using agile ways of working our approach was focused on enabling Costa Express to achieve their business ambitions quickly and effectively, whilst delivering a quality product.

- Initial discovery activity to refine the backlog, prepare wireframes and carry out end user reviews.
- Working in increments of two week sprints to align with activities in parallel projects and enable ongoing iterations and feedback.
- Quality assurance, security and performance testing built into the process rather than added as a later bolt on.
- Multidisciplinary teams working together alongside the client in blended teams to hasten delivery, enhance creativity and provide open and transparent ways of working.

Results

Establishing security and robustness - Machine-automated updates, with two-factor authentication.

Adapting technology to meet business needs - Structured content to efficiently distribute marketing material to 8000 Costa Express machines, worldwide.

Facilitating speed and efficiency - Enhancing speed, efficiency and adaptability of the marketing engine.