Driving Innovation in Retail
Serving customer needs with enhanced in-store experiences
WORTH have collaborated with a popular UK book retailer to develop new concepts in order to transform their in-store customer experience. We have worked alongside the client to think beyond the development in-store scanning application technology to address the discrete needs of different customer segments by analysing customer behaviour, user flows, and technical constraints. This has allowed the retailer to maximise opportunities presented in an already innovative idea, using technology to enhance the in-store experience and increase book sales.
Resultaten
Enhancing sales through applied technology
Through targeted advertising for new releases, price matching, and personalisation
Enhancing customer engagement
Keeping customers in the bookseller's world, by showcasing the depth of book offering (cross-selling)
Enhancing in-store experience
By providing more information (reviews, stock, and recommendations) as well as combining physical store experience with digital experience
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