Machine-Automated Market Expansion

Client

Costa Express

Category

Commercial

Duration

April 2017 - TBD

Content Management System and Grouping API for Costa Express

Costa Express supplies high quality coffee quickly and conveniently to over 8,000 self-serve coffee bar machines the world over. Their intelligent, barista-style technology attracts customers and serves as a direct marketing channel. Developed according to agile guidelines, the robust CMS system WORTH built enhances the speed, efficiency, and adaptability of this marketing engine. Users are able to distribute marketing content to 8,000 Costa Express machines worldwide.

The campaign went live successfully in nearly 500 sites. With WORTH, we have set up a true and succesful partnership to deliver this challenging project. A big thank you to all involved!

Paul Borrett, Systems and Data Director - Costa Express
Costa Mockup

Results

  • Establishing security and robustness

    Machine-automated updates, with two-factor authentication.

  • Adapting technology to meet business needs

    Structured content to efficiently distribute marketing material to 8000 CE machines, worldwide.

  • Facilitating speed and efficiency

    Enhancing speed, efficiency and adaptability of the marketing engine.

Ernout ‐ CEO

“The collaboration with Costa Express' internal team was essential to this project's success. The CMS we developed had to connect to the existing machine ecosystem, and client data at Costa (some 8000 machines worldwide). The moment the first campaign made it from CMS to a physical machine, made the effort tangible, and the whole team shared in the excitement. ”

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