Expanding trade with a well-crafted customer journey

Client

The Dutch Ministry of Foreign Affairs

Category

Government

Duration

2017 - present

An online entry visa application system for visitors to the Netherlands

Increasingly globalised economies, the rise of budget airlines, and digital nomadism, have increased travel and trade opportunities for those with a thirst for adventure or an eagerness to do business beyond borders.

The Netherlands in particular have seen an increase in tourist and business travelers, with short-stay visas issued by the Netherlands increasing sharply in the period 2011-2017 by more than 45 percent to 621,000 per year. WORTH have worked closely with the Dutch Ministry of Foreign Affairs to develop their digital Schengen visa application system. It is now live worldwide and assists them in their efforts to make the application process easier and more efficient, while centralising the work of ministry departments involved.

In our consular work, we're all ambassadors: around the clock, we are ready for the Netherlands and its citizens around the world. We want to do that even better, safer, using more modern means. As of 2020, people can apply for visa and travel documents from the comfort of their homes and where necessary go to a front office counter nearby. This is positive for the Netherlands worldwide. Clients are being served better, safety is reinforced and the economy is being pushed forward.

Jan Willem Beaujean, Director, Consular Affairs and Visa Policy Department
Visa application mock up

Results

  • Designing with users at the core

    Delivering an intuitive and extremely efficient digital service that serves user needs

  • Improving efficiency for the MFA

    Replacing all non-digital work processes and services, expediting the approval of over 650,000 visa applications per year

  • Meeting high security requirements

    Guaranteeing the privacy of personal data, and enabling secure digital visa applications worldwide

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